SpongeBob lands on Roblox! 🧽

Our favourite kitchen accessory arrives in Roblox....

🍭 The HERO to VILLAIN Spectrum 🧂

Some good news this week - Roblox is in its Iron Man 1 phase.

We’re leaning toward HERO this week.

Now on with the show.

Hey, we’re the Blox Bulletin. We collate all the key Roblox news, into a quick 5 min read.

➡ We know you have very little time.
➡ We know you might refer to this in a meeting.
➡ We know that you probably don’t play Roblox.

We’re here for you. 🫵

In this week’s edition: 

🧽 SpongeBob arrives on Roblox

📈 A 1m+ show created completely on Roblox

💎 Roblox Avatars evolved from… what?!

🚀 Top 5 Roblox games this week: (As of 22nd January)

  1. Blox Fruits (726k Active Players)

  2. Brookhaven (496k Active Players) 

  3. Pet Simulator 99 (147k Active Players) 

  4. The Strongest Battlegrounds (121k Active Players)

  5. Toilet Tower Defence (119k Active Players)

Top Branded Experience this week: 

🏆 Sonic Speed Simulator 🏆

The really fast blue Hedgehog is far and away the most popular branded experience on Roblox, with over 200m plays required to reach that No. 1 spot.

Miraculous: Ladybug and Cat Noir takes second place.

Key news that we read, so you don’t have to

Paramount announces their SpongeBob Squarepants Simulator Game on Roblox

1️⃣ Celebrating SpongeBob’s 25th Anniversary SpongeBob is 25? The “I need to buy a house” phase? Anyway… this makes me feel old. I remember binging all the episodes on Nick Toons as a kid while eating cheese strings. Good times.

2️⃣ Unlock ‘Mini Buddies’ As it’s a simulator, there is an element of collecting and growing. I’m keeping my fingers crossed for a bit of that classic Bikini Bottom story that fans love… because a few older fans (20+) may return to check out the game.

3️⃣ Immersive experiences where their audiences are. Paramount says that this is just the start of a long-term gaming strategy with Roblox.

Since the Minecraft DLC launch, a lot of fans have asked when will the Roblox collab come? Well, Le’Sponge is here.

Roblox + Netflix = RobFlix? NetLox?

Based in the popular experience: Twilight Daycare - Wind Sun Sky entertainment have launched a unique show that was totally shot in Roblox.

➡️ The pilot episode was seen by over 1.6million viewers, with 580k viewers watching the episode entirely and 250k actually going into the experience to complete the unique quest.

➡️ Players are already role playing as parents, babies and even pizza delivery drivers. So this scripted project has only added more fuel for play.

➡️ This success has allowed Game Fam & WSS Entertainment to green light an additional 5 episodes per week.

Let’s see where this goes and we wouldn’t be surprised if more shows start to prop up!

Creator Corner 🎥

Roblox has a vibrant community of creators who are integral to the success of the platform. Here, we highlight a few creators who are creating great content!

Some other longer reads for those of you who want the extra sauce. 

Did you enjoy this newsletter, rate it out of apples…

PS. We are sending everyone who replies to this with “Blox Me” a report on what players seek in a Roblox experience.