🍭 The HERO to VILLAIN Spectrum 🧂

Some exciting projects launched across the board - A bit like when every part of your Tesco Meal Deal hits the right notes. Also, we’ve hit 500 email subscribers, the BB is growing. Thank you. ❤️

^{Now on with the show.}

Hey, we’re the Blox Bulletin. We collate all the key Roblox news, into a quick 5 min read.

➡ We know you have very little time.
➡ We know this might be shared on Slack.
➡ We know that you probably don’t play Roblox.

We’re here for you. 🫵

In this week’s edition: 

🇯🇵 Japanese IPs are taking over Roblox

🏈 SpongeBob crashes the Super Bowl

👽 Move over Sonic…there’s a new HERO in town

🚀 Top 5 Roblox games this week: (As of 4th February)

1. Brookhaven (688k Active Players)

2. Blox Fruits (531k Active Players) 

3. The Strongest Battlegrounds (136k Active Players) 

4. Adopt Me! (128k Active Players)

5. Murder Mystery 2 (114k Active Players)

Top Branded Experience this week (outside of Sonic ⚡️)
Branded Showcase: 

It seems like Sonic is way ahead of the competition - so instead we want to showcase a branded world that is on the rise.

This week’s winner….

🏆 Ben 10 Super Hero Time 🏆

This experience has had a bit of a boost going into February, going from 260k visits per day to 340k per day. The game had a bit of a facelift a year ago, and since then players have been coming back.

Google Trends data also suggests that there has been a 20% uplift in Ben 10 searches over the last month too.

Key news that we read, so you don’t have to

Doraemon - Another Japanese Character arrives on Roblox

1️⃣ Roblox is the primary awareness channel Sonic & Hello Kitty are high-rollers on Roblox, but their fandom in the West came from outside Roblox. Now many Japanese IPs are looking at Roblox as a first point of contact for acquiring new fans overseas.

2️⃣ Another Racing Game? Racing experiences have been quite the rage on Roblox, so it makes sense to kick off with one. However, they are letting players create their own custom races, which adds a layer of UGC within the game itself. Could we be seeing a fan-made Doraemon-themed Mario Kart in the works?

Don’t worry, we’ll keep you in the loop if anything hots up!

Step into Harrods in Roblox Ft. Burberry

Yes, you read that right. You can now step into the Royal Family’s favourite supermarket, Harrods on Roblox.

➡️ Players can try on various Burberry items which include a disposable coffee cup, bucket hat and even a hot water bottle.

➡️ The players didn’t just get to pop into the Harrods, they also had games and challenges outside. You have to give the players a rewards system if you want them to come back to your world in the future. Retention is king.

NFL hands the Super Bowl keys to SpongeBob on Roblox!

NFL has partnered with Paramount to launch an event on their NFL Tycoon experience where fans can play Super Bowl-themed games. Another example of how much power existing experiences have in sharing a brand story!

Creator Corner 🎥

Roblox has a vibrant community of creators who are integral to the success of the platform. Here, we highlight a few creators who are creating great content!

• Check out a walkthrough of the Harrods x Burberry event

• Blox Fruit is always in the top 5 - 2.6m views on a ‘micro-channel’

• Role Playing as high schoolers on Roblox?

Some other longer reads for those of you who want the extra sauce. 

1. Microsoft partners with the Palword

2. Roblox can be a useful educational testing tool

3. A huge TMNT Fortnite Collab is on its way

4. Power Rangers might be Fortnite next big branded collab!

Did you enjoy this newsletter, rate it out of apples…

🍎🍎🍎 It was Robloxtastic! 
🍎🍎 I’ve read better 
🍎 You may want to rethink this whole newsletter 

PS. We are sending everyone who replies to this with “Blox Me” a report on what players seek in a Roblox experience.