📺 BBC are here to PLAY!

A huge new world, with plenty of things to do...

April 09, 2024

Its a sunny spring morning, you wake up and find out that you’ve won the lottery. What a feeling…right? Well, this might compare to that. No really, I’m being serious.

⚡️ Here is a mini-report on what Roblox players want from games. ⚡️

Heroic. Defo Heroic.

Now on with the show.

Hey, we’re the Blox Bulletin. We sift through hours of Roblox news so you can read it in 5 mins. We’re like ChatGPT, but human. 🤖

➡ We know you have very little time.
➡ We know you want to get back to playing Candy Crush.
➡ We know that you probably don’t play Roblox.

We’re here for you. 🫵

In this week’s edition: 

📺 BBC are here to PLAY!

👓 Specsavers? Really?!

💥 Buyers Beware!

🚀 Top 5 Roblox games this week
(As of 8th April)

  1. Blox Fruits (368k Active Players)

  2. Brookhaven RP (340k Active Players) 

  3. Toilet Tower Defense (172k Active Players) 

  4. Sol’s RNG (112k Active Players)

  5. Murder Mystery 2 (94k Active Players)

Key news that we read, so you don’t have to

BBC Launch “WONDER CHASE” their hub of games from beloved shows 📺

Patricia Hidalgo, BBC’s Director of Children’s and Education:

“As the children’s media landscape is constantly evolving, we want to meet kids wherever they are.”

This huge launch sees 5 worlds being built out with games and items for fans to enjoy.

The experience has only had around 2000 visits so far, but there hasn’t been a big push with influencers just yet. With most Roblox players saying they usually find new games through creators, this might be BBC’s next step in this new venture.

Predictions

➡️ Remember BBC Bitesize Science? We think this could replace that. Roblox is investing more into education, so this could be huge for the platform!

➡️ BBC is home to some UK classics. The importance of keeping a classic going is by speaking to the next generation. This launch could keep EastEnders going for another 10 years 😉

Full article here.

Specsavers are the latest high-street brand to enter Roblox 🔝

👓 Online to Offline This is a great way for Specsavers to share their range of glasses, have players wear them and potentially want them IRL if they do wear specs.

👓 Integrated Obby’s Its always a weird fit when this type of brand enters Roblox. But, they are sharing their core brand ethos in a space where eyes and ears are crucial.

👓 Connect with the future As most brands say: “We want to connect with the future audience in the ways that is most natural to them” - Not everything has to be an image or video, so its great to see yet another brand take the punt.

Government begins monitoring in-game transactions 💰🔎

So, the ‘my kid used my credit card’ story is becoming more and more prevalent as games like Roblox & Fortnite continue to grow. I bought a Fortnite skin the other day, and guys, it literally took 1 second to buy it. I lost £5.99 in 1 second. Send help.

The problem with gaming currency is that they have different rules to everyday money. They adopt a ‘buyer beware’ approach, where genuine error may be ignored and money is lost into the digital ether.

Kid buys nearly 50k V-bucks using mum’s credit card (1000 vbucks = £6.99)

So this new approach from the government may mean that platforms begin making changes to make it tougher for kids to abuse their parent’s credit card.

Fortnite have capped under-13 players to spending $100 a day. Which is still $700 a week. So, there is certainly still a lot of work to do.

What’s the impact? 💥

1️⃣ For the platform, they will need to make changes that removes certain engagement/purchase triggers

2️⃣ The platforms may lean on brand partners as a layer of safety 

3️⃣ Building a new way to earn v-bucks or items?

Every door that closes, another opens!

Creator Corner 🎥

Roblox has a vibrant community of creators who are integral to the success of the platform. Here, we highlight a few creators who are creating great content!

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